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Adam Van Daele

Saunders Construction  ·  Centennial, CO

Saunders is one of the largest companies in Colorado providing construction management, general construction, preconstruction and related services to multiple market segments in the Rocky Mountain Region.

  • Director of Business Development & Marketing, selected to Management Team and member of Strategic Planning Team, included in stock ownership program.
  • Provide long term vision for; markets, customers, revenue, profit and expansion.  Including department structure, roles & responsibilities in an environment centered on developing people around agreed upon goals in an open, collaborative, team oriented style.  Including but not limited to: titles, career paths, core competencies,  job descriptions, grade level pay, learning plans, performance evaluations, projections and budgets.
  • Implemented (CRM) Customer Relationship Management software to define and house market segments & sub-segments, organizations, decision makers and upcoming projects.
  • Designed and implemented market research and needs assessment based Business Development & Strategic Marketing plans for current & emerging segments including project pursuit approach, pre-sell positioning, branding / differentiation and Customer Care Program.

O'Brien & Associates Architects  ·  Dallas, TX

O'Brien & Associates is an 80 person firm located in Dallas with offices in Chicago, Denver and New Jersey.  O'Brien is a full service Architectural firm specializing in a diverse range of market segments and project types.
  • Created & formalized National Business Development Plan for each office and each market segment in Dallas, Chicago & Denver; determined and installed Client Management Software, established New Client Acquisition Plan, working on diversification into countercyclical market segments (e.g., Public, Healthcare-Assisted Living, Higher Education etc.), established Existing Client Share Program and created Segment Specific Value Propositions.
  • Developed and implement marketing process to support business development; corporate I.D. package, market segment specific deliverables, web-site, qualification packets, presentations, needs analysis, public relations and  document / measurement of work acquisition. 
  • On Executive Committee; driving strategic initiatives such as long term vision, short & long term succession planning, equity participation, 360 evaluations on internal management, individual achievement plans, career path development, formalization of incentive plans and achieving & maintaining revenue, operating profit & liquidity goals.
  • Responsible for executive recruiting and opening new offices; created, documented & implemented recruiting process, proved out method of understanding geographic markets for new office locations, designed method of recruiting, developing, and retaining key people and established Public Sector practice as a form of diversification with a LEED component.

Rogers-O'Brien Construction  ·  Dallas, TX

Rogers-OíBrien Construction is a highly respected company with offices in Dallas and Austin.  The firm specializes in Pre-Construction and well as General Contracting and Construction Management in commercial market segments.
  • Participated in strategic planning to help set direction for the company with fellow RO share holders.
  • Employed a relationship based strategy aimed at building long-term relationships in the marketplace to decision makers & key accounts helping to double company revenue in 5 years.
  • Implemented formal client relationship program.
  • Representation of company & company values to customers, industry, community organizations and fellow employees.
  • Conducted Annual Business Development meeting to emphasize diversification and segment specific relationship management, marketing & sales for both Dallas & Austin markets
  • Implemented formal Relationship Management Program that ties into ACT database
  • Created and implemented new company wide Branding / Positioning / Differentiation program with first public relations effort in company history
  • Worked closely with Estimating and Operations, preparing Requests for Proposals, acquiring plans and specifications, and attending pre-bid conferences to ensure accuracy and profitability.

Texas Industries  ·  Dallas, TX

Texas Industries manufactures and markets construction material products including cement, aggregates, steel and ready mix concrete.  North Texas Ready Mix is a 3 million yard per year progressive market leader marketing and selling concrete to all major contractors in the Dallas and Ft. Worth marketplace.
  • Selected every year to present the business plan to the board of directors, stockholders and key TXI employees.  Project lead for the E-Business Steering Committee, internal consultant to the steel division, member of the Corporate Image Team, division leader for the 2001 United Way campaign.  
  • Profit and loss management, business planning, forecasts and budgets.
  • Design and implementation of a six tier marketing effort to position TXI with Owners / Developers, Architects / Engineers and Contractors / Sub-Contractors.  
  • Team leadership of twelve sales people and two sales and marketing assistants.  Worked closely with the team and the accounts to position TXI as a leader in the marketplace. 
  • BS Marketing / Business - University of Iowa
  • Board of Governors Denver Metro Economic Development Corporation
  • American Marketing Association
  • Leadership Dallas
  • Access Denver
  • NAIOP
  • SMPS
  • Board of Directors Special Olympics – Colorado

CKG Group  •  8100 East Union Avenue  •  Suite 411  •  Denver CO 80237  •  (303) 598-4152